Bassment Party by The Cool Kids
What a great name for a band/group.
The easy thing to do would be to compare the Cool Kids to Obama, seeing that both are products of the South Side. Both have huge white, upper-middle class followings, the kids love them, especially the cool kids, and even blacks have started to get down with them. But their careers are totally different... I find it hard to believe that right now some 12 year old, black male is thinking about becoming the Cool Kids one day. Sure maybe by the time they're 19 or 22 and they've been north of Madison Ave, you might even find them doing something in some club in Wicker Park on a Friday night... but at 12? Nah, no way.
See, the Cool Kids are hipster rap. I don't care what Pitchfork says... they are. They appeal to white audiences for a bunch of reasons: The beat isn't too fast or too intense (something that seems to scare off white people after college), their lyrics are accessible, they sound and look retro.
Now does this take away from the fact that they sound pretty awesome? No. They lay down a nice little beat, rap with the speed of Ma$e and are completely and totally accessible to anyone over the age of 24. These guys are rapping about a party. And everyone loves parties. Even white males over the age of 40. And if you flipped this on, those Squares might even attempt to bob their head a bit... provided their boss isn't there.
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